The Dutch Bros Coffee logo will now be on the Arizona Coyotes practice jerseys.
The Oregon-based coffee company signed a sponsorship deal with the Valley’s National Hockey League franchise to have its logo on the right corner of the team’s practice jerseys for the remainder of the 2019-20 season.
Most professional sports in the U.S. don’t allow sponsorships on game jerseys; only the NBA and professional soccer do.
But the NHL has permitted teams to sell sponsorships for practice jerseys since 2010.
