PHOENIX — The Phoenix Fire Department is hoping a new social media campaign will help keep residents and visitors safe around the Valley.
You may have already seen their online posts featuring a firefighter with a big handlebar mustache holding up a sign that offers a public safety reminder. They're simple photos, but the messages are hugely important.
ABC15 talked with the fire department about their new campaign and why they think it's a good way to reach more people in a way that sticks.
Learn more about the campaign in the video player above.
