TUCSON, AZ — Snoop Dogg is putting his name on the Arizona Bowl for what will be the first partnership between an alcohol brand and a college bowl game, the rapper and media personality announced Monday.
The "Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop" is scheduled for Dec. 28 at Arizona Stadium and will match teams from the Mountain West Conference and Mid-American Conference.
Barstool, the digital media company, previously sponsored the bowl.
Gin & Juice, named after Snoop's 1994 hit, is the first product from Snoop Dogg and Dr. Dre's new premium spirits company.
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"College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences," Snoop Dog said in a video on social media. "So it's time we get back to the roots of college football, what it was focused on — the colleges, the players, the competition, the community, fan experience and the pageantry. Being a fan, coach, supporter of all levels of the game, I've sent many players through my (Snoop Youth Football League) to colleges and the NFL, so it's only fitting that I step up and help get this thing right."
