Monday--both the Trump and Biden campaigns were back in Arizona. Cher stopped at voting locations in support of Biden, and Eric Trump spoke to supporters at Rustler's Rooste Restaurant in Phoenix.
President Trump and Kamala Harris will be in the Valley on Wednesday.
Chuck Coughlin is the president and CEO of HighGround Inc., a public affairs, government relations and campaign management firm in the Valley.
"This cycle where we see unbridled electoral enthusiasm, you're trying to turn over every rock, every stone to take advantage of the environment for your campaign.
Coughlin said this race is a constant back and forth game of messaging, and trying to maintain or increase enthusiasm.
"Is there some way that a campaign can capture that media cycle and --with some figure or news story--that you could then surf off of it," he said. "Using daily media flow to break out of the national campaign narrative and have local stories out here that compel to local voters out here that speak to them."
Coughlin said campaigns rely on smaller events to get what he calls "earned or free media."
"Trying to take advantage of whatever's taking place on the ground to make a difference in the campaign."
